The Bottleneck at $1.2M: Why You Need a General Manager
A lot of $1M+ businesses think they need more trucks. Most of the time, what they actually need is a General Manager. Here's how to hire one and actually pay them right.
General Managers
Hiring, paying, and managing GMs at scale
Scaling Systems
Multi-location, franchise, and growth models
Software & Tech
Tools that run your business without you
Behind the Scenes
Real stories from Augusta, Home.works & more

200+
Franchise Locations
About the Author
I started mowing lawns at 16 and built Augusta Lawn Care into a 200+ location franchise doing over $60M in annual revenue. Along the way I made every mistake in the book — hired the wrong people, grew too fast, nearly ran out of cash, and had to rebuild from scratch more than once.
This blog is my field journal. Real numbers. Real stories. No fluff. If you're building a $1M+ lawn care or landscaping business, everything I write here is for you.
Latest Posts
The Software I Built for Operators Like You
I built Home.works because I needed it for Augusta Lawn Care. Every feature exists because I ran into the problem it solves. If you're doing $1M+ and you're still duct-taping your operations together, this is the system that changes that.
See Home.works in Action200+
Augusta Locations Running It
$1M+
Daily Revenue Managed on Platform
38%
Average Revenue Growth in 1st Year of Use
24/7
Automated Customer Follow-Up
About the Author
Founder of Augusta Lawn Care (200+ locations, $60M+ revenue), Home.works software, and author of Copy and Paste Millionaire. I've been in the green industry for 20+ years and I share everything I know here.
Full StoryPay for Performance
P4Psoftware.com makes it easy to run pay-for-performance compensation for your entire team.
Learn MoreAsk Me Anything
I've built an AI agent trained on everything I know about home service businesses. Ask it about hiring GMs, pricing, cash flow, software—anything.
Ask Mike's AI Agent