The Author

Mike Andes

Founder of Augusta Lawn Care (200+ locations, $60M+ revenue), Home.works software, and author of Copy and Paste Millionaire. I've been in the green industry for 20+ years and I share everything I know here — no fluff, no theory, just what actually works.

The Story

From a Mower at 11 to $60M+

I started mowing lawns when I was 11 years old. Not because I had a grand vision. Because I needed money and I had a mower. That's how most of us start in this industry.

What I didn't know then was that those early years of learning how to get customers, how to manage my time, how to price jobs, and how to show up consistently — that was the foundation for everything that came after.

Augusta Lawn Care started as a single-operator business. I was the owner, the crew, the salesperson, and the accountant. Sound familiar? I grew it by doing the work, making mistakes, and figuring out what actually moved the needle.

The turning point came when I stopped asking "how do I do this better?" and started asking "how do I build a system that does this without me?" That question — and the obsessive pursuit of its answer — is what built Augusta Franchise into what it is today.

I've also made plenty of mistakes. I lost $75,000 on a gym. I burned $100K a winter keeping crews busy doing pointless tasks. I hired the wrong people, trusted the wrong partners, and chased shiny objects that cost me years.

I share all of it here. The wins and the losses. The systems that worked and the ones that didn't. The behind-the-scenes of what it actually takes to build a $60M+ operation in the green industry.

This blog is my field journal. It's the book I wish I'd had when I was grinding through those early years. If you're building a $1M+ lawn care, landscaping, or home service business, this is written for you.

"The goal isn't to build a business that works when you're there. It's to build one that works the same when you're not."

Home.works came out of necessity. I needed software that could run Augusta at scale — scheduling, dispatch, CRM, invoicing, pay-for-performance tracking, customer communication — all in one system. When I couldn't find it, I built it.

Now I'm sharing it with operators like you. Because the tools I built for Augusta can work for your business too — whether you're doing $1M or $10M.

The Timeline

Age 11

Started mowing lawns in the neighborhood for extra money

Early 20s

Founded Augusta Lawn Care with a single mower and a vision

2015–2018

Scaled Augusta to multiple locations, developed the franchise model

2019

Launched Augusta Lawn Care Franchise — the system that changed everything

2020–2022

Grew to 100+ franchise locations; wrote Copy and Paste Millionaire

2023

Founded Home.works — software built by operators, for operators

2024

Augusta surpasses 200 locations and $60M+ in system-wide revenue

2025

Launched P4Psoftware.com, expanded media team, launched AI agent

2026

Lawn Care Billionaire — sharing everything, no filter

What I've Built

Products & Services I Use Myself

I only promote things I use and believe in. Every product below is something I built or rely on in my own businesses.

Home.works

The Operational Backbone for $1M+ Operators

I built Home.works because I needed it for Augusta. Every feature exists because I ran into the problem it solves. Scheduling, dispatch, CRM, invoicing, customer communication, P4P tracking — all in one platform. If you're doing $1M+ and you're still duct-taping your operations together, this is the system that changes that.

See Home.works

P4Psoftware.com

Pay for Performance, Not for Time

Hourly pay rewards inefficiency. P4P aligns your team's incentives with your business goals. P4Psoftware.com makes it easy to build, manage, and track pay-for-performance compensation plans for your entire team — from crew members to GMs.

Learn About P4P

Augusta Lawn Care Franchise

200+ Locations. Proven Model. Real Support.

If you want to scale with a proven system instead of figuring it out on your own, Augusta Franchise is worth a serious look. We've already built the model, the training, the software stack, and the support infrastructure. You deploy it.

Explore Augusta Franchise

HomeServiceCPA.com

Taxes, Bookkeeping & Payroll for Home Service Businesses

Most general CPAs don't understand seasonal cash flow, equipment depreciation, or the specific tax strategies that apply to your industry. HomeServiceCPA does. These are the people I trust with my numbers.

Get Your Numbers Right

Mike's AI Agent

Ask Anything. Get Real Answers.

I've built an AI agent trained on everything I know about home service businesses — 20+ years of experience, every book I've written, every podcast episode, every mastermind session. Ask it about hiring, pricing, systems, scaling, or anything else.

Ask a Question

MikeAndes.com

Free Courses, Books & Resources

Free courses on starting and scaling a lawn care business, my books, podcast episodes, and everything else I've created to help home service operators build something real.

Visit MikeAndes.com

Start Reading

New posts every 12 hours. Management, scaling, systems, and behind-the-scenes stories from building a $60M+ operation.

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