The Story
From a Mower at 11 to $60M+
I started mowing lawns when I was 11 years old. Not because I had a grand vision. Because I needed money and I had a mower. That's how most of us start in this industry.
What I didn't know then was that those early years of learning how to get customers, how to manage my time, how to price jobs, and how to show up consistently — that was the foundation for everything that came after.
Augusta Lawn Care started as a single-operator business. I was the owner, the crew, the salesperson, and the accountant. Sound familiar? I grew it by doing the work, making mistakes, and figuring out what actually moved the needle.
The turning point came when I stopped asking "how do I do this better?" and started asking "how do I build a system that does this without me?" That question — and the obsessive pursuit of its answer — is what built Augusta Franchise into what it is today.
I've also made plenty of mistakes. I lost $75,000 on a gym. I burned $100K a winter keeping crews busy doing pointless tasks. I hired the wrong people, trusted the wrong partners, and chased shiny objects that cost me years.
I share all of it here. The wins and the losses. The systems that worked and the ones that didn't. The behind-the-scenes of what it actually takes to build a $60M+ operation in the green industry.
This blog is my field journal. It's the book I wish I'd had when I was grinding through those early years. If you're building a $1M+ lawn care, landscaping, or home service business, this is written for you.
Home.works came out of necessity. I needed software that could run Augusta at scale — scheduling, dispatch, CRM, invoicing, pay-for-performance tracking, customer communication — all in one system. When I couldn't find it, I built it.
Now I'm sharing it with operators like you. Because the tools I built for Augusta can work for your business too — whether you're doing $1M or $10M.
The Timeline
Age 11
Started mowing lawns in the neighborhood for extra money
Early 20s
Founded Augusta Lawn Care with a single mower and a vision
2015–2018
Scaled Augusta to multiple locations, developed the franchise model
2019
Launched Augusta Lawn Care Franchise — the system that changed everything
2020–2022
Grew to 100+ franchise locations; wrote Copy and Paste Millionaire
2023
Founded Home.works — software built by operators, for operators
2024
Augusta surpasses 200 locations and $60M+ in system-wide revenue
2025
Launched P4Psoftware.com, expanded media team, launched AI agent
2026
Lawn Care Billionaire — sharing everything, no filter
What I've Built
Products & Services I Use Myself
I only promote things I use and believe in. Every product below is something I built or rely on in my own businesses.
Home.works
The Operational Backbone for $1M+ Operators
I built Home.works because I needed it for Augusta. Every feature exists because I ran into the problem it solves. Scheduling, dispatch, CRM, invoicing, customer communication, P4P tracking — all in one platform. If you're doing $1M+ and you're still duct-taping your operations together, this is the system that changes that.
See Home.worksP4Psoftware.com
Pay for Performance, Not for Time
Hourly pay rewards inefficiency. P4P aligns your team's incentives with your business goals. P4Psoftware.com makes it easy to build, manage, and track pay-for-performance compensation plans for your entire team — from crew members to GMs.
Learn About P4PAugusta Lawn Care Franchise
200+ Locations. Proven Model. Real Support.
If you want to scale with a proven system instead of figuring it out on your own, Augusta Franchise is worth a serious look. We've already built the model, the training, the software stack, and the support infrastructure. You deploy it.
Explore Augusta FranchiseHomeServiceCPA.com
Taxes, Bookkeeping & Payroll for Home Service Businesses
Most general CPAs don't understand seasonal cash flow, equipment depreciation, or the specific tax strategies that apply to your industry. HomeServiceCPA does. These are the people I trust with my numbers.
Get Your Numbers RightMike's AI Agent
Ask Anything. Get Real Answers.
I've built an AI agent trained on everything I know about home service businesses — 20+ years of experience, every book I've written, every podcast episode, every mastermind session. Ask it about hiring, pricing, systems, scaling, or anything else.
Ask a QuestionMikeAndes.com
Free Courses, Books & Resources
Free courses on starting and scaling a lawn care business, my books, podcast episodes, and everything else I've created to help home service operators build something real.
Visit MikeAndes.comStart Reading
New posts every 12 hours. Management, scaling, systems, and behind-the-scenes stories from building a $60M+ operation.
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