1% to 2% is 100%

1% to 2% is a 100% improvement... Yeah, revolutionary thought, right!?

👀 Look for the big domino. The one BIG thing in your business.

What is the one thing that would impact all departments?

It would solve so many problems downstream. 💰

Improving your website's conversion from 1% to 2% would double your leads.

⚠️The biggest domino might require SMALL changes. As with physics, one tiny domino can lead to toppling the big one.📣

Tweak your close ratio. Increase it from 25% to 50%. 100% increase.

Adjust your pictures on your ads. Increase click-through from 1% to 2%. 100% increase.

Raise your prices by 10%. 100% increase in profits.

❌ Optimization is not sexy.

✅ Innovation is.

Optimized businesses make profits.

Innovative startups usually suck cash.

BTW - Thinking of joining Augusta Lawn Care franchise? We have one more training cohort in a couple of weeks before Spring Rush. Watch the webinar over at AugustaLawnCareServices.com/franchise to see if it would be helpful for your business. 

PS - The picture is of Foryst (second from left). He won the "highest multi-unit operator revenue" for 2024. 4 years ago he had never worked in lawn care.