5 Ways to Optimize Your Estimate Request Form ✍️

A customer shows up to your website. They want an estimate.

Did you know? When you ask for the home address of a customer on an estimate request form... the drop-off rate is almost 30%. 

❌ You will never see those leads.

General tips to increase the conversion of your estimate request forms:

✅ Reduce the number of fields required. More fields = lower conversion. Every time.

✅ Reduce the size of the form. Don't have it cover the entire width of a desktop computer. Don't make it long. It should fit on one screen.

✅ Place the form on the home page. Getting leads is the reason your site exists. Make it easy for people to give you money.

✅ Place the form above the fold (no scroll required). Most people won't go to another page or scroll to find anything.

✅ Don't slow the form down with heavy plugins, pop-ups, and videos. Google hates this.

⚠️ FULL DISCLOSURE. I am biased. This data comes from my companies: LawnCareWebDesign.com and HomeServiceWebDesign.com.

We have built over 1000 websites for the home service industry. I am not guessing.

-Mike