Why I Don't Drink Coffee

The last one is controversial, but served me well….

1.) Avoid anything that can become a crutch.

Think coffee habits, sleep schedules, morning routines, alcohol…. This creates a dependency that people use as an excuse for low performance. For example, “I haven’t had my coffee yet” or “I didn’t have my special pillow” …. Grow up! If some people went to a developing country they might realize what “needs” really are. The zombies will have an easy recipe to defeat us… “take away their wifi and coffee, and we win.” I used this same psychology when I decided to not eat until I got my first customer. See video here.

2.) Avoid anything that “everyone is doing”

I am assuming you want to build an over-the-top, extra-ordinary, far above average life. If that is true, don’t think you will be able to do what the herd is doing… because the herd IS the average, therefore doing as they do will beget just that… average results. BTW, the average business lasts a few years, the average relationship ends in divorce, and the average annual income of a business owner is below $40K. If someone ever says “because everyone is doing it”…. RUN THE OPPOSITE DIRECTION! This is why I avoided crypto, meme stocks, and NFT’s in 2021. Everyone was doing it.

3.) Avoid friends/family that ask you to settle

It is exhausting to be going pedal to the medal at the same time others are slamming on the brakes. I am not saying surround yourself with yes-people. In fact, anyone that is hyper-critical of you can provide super valuable critiques. However, I have found that many times when a friend or family member tells you to “take it easy” or “don’t work so hard” it is many times a way for them to cope with their own level of success and effort. By getting you to “slow down” or lower your intensity it makes them not look so bad by comparison. They might actually love you, have good intentions, and care a lot about you. However, it served me very well when I told my inner-circle that I loved them very much but constantly telling me to “smell the roses” or “take it easy” would not be tolerated. What they valued and wanted from life didn’t align with the outputs (results) I wanted. Therefore, different inputs (work) would be required. I love what I do every day and the goals I have are far more important to me than “smelling the roses.” Maybe one day that will change but don’t suppress my ambition or make me feel bad for wanting more from life.

Sincerely,

Mike Andes aka The Lawn Care Billionaire