Facebook Ads Don't Work ❌

Hey team,

You know I’ve got to be honest with you on this one… I’m biased. 😅

Over the past few years, I’ve built 1,000+ home service websites through Lawn Care Web Design and Home Service Web Design.

So yeah… I’ve seen what works and what absolutely doesn’t.

Here is how most home service businesses do marketing

You’re fired up. You’ve got the trucks, the equipment, and the dream. So you drop $20,000 on Google Ads or Facebook to get “instant leads.” But then… Crickets. 🦗🦗🦗

And the worst part? You walk away saying:

“Advertising don’t work for my area. Word of mouth is the only way to get customers” ❌

Nope. Ads didn’t work because you skipped the most important step.

Go SLOW Before You Go FAST 🐢➡️🚀

Here’s the truth:

There are two parts to digital marketing:

SLOW: Build a strong foundation

FAST: Then pour fuel (ads) on the fire

Let’s break it down:

🔹 The SLOW Part (3–6 months):

-A legit, fast, mobile-friendly website

-Great photos of your work

-50+ Google reviews (with keywords)

-SEO-optimized pages for your services

This is the boring, unsexy stuff. But it’s what makes FAST work later.

🔹 The FAST Part (Can start tomorrow!):

-Google Ads

-Facebook/Instagram Ads

-Lead generation sites (like Angi, Yelp, etc.)

Fast traffic is powerful—but only if your foundation is solid. Otherwise? You’re paying $15–$30 per click to send people to a website that doesn’t convert.

Don’t Build a Funnel with No Bucket 🪣

Imagine this:

You turn on the hose (ads), but your bucket (website + reputation) has holes in it. What happens?

You’re just flushing money.

No amount of ad spend can fix:

-A slow, outdated website

-Bad or no reviews

-A business that looks sketchy online

But Wait… Should You Spend on Ads? YES ✅

Let me be super clear:

Most home service businesses should spend more on direct response advertising. The biggest businesses spend money on advertising.

It’s the lifeblood of scalable growth. But it should come after you’ve built trust online.

Because the truth is:

🚫 Ads don’t build trust—they just get attention. ✅ Your website, reviews, and SEO keep that attention and turn it into money.

Final Word 🧠

Here’s the game plan:

Build the SLOW side: website, reviews, SEO

Layer in the FAST side: ads, lead gen, retargeting

Watch your cost per lead drop and your close rates soar 💰

Build the bucket. Then turn on the hose. That’s how you win long-term.

Stay sharp, Mike

👊

PS - Want a free 15-minute consult with my team about your home service website? Get it here