I Became Santa Claus 🎅 (And It Saved Our Winter Revenue)

Hello 👋

Last year, we launched something new at Augusta Lawn Care…

🎄 Augusta Christmas Lights — a new brand, a new trademark, and a new website: AugustaLights.com

Over 75 locations lit up the holidays with this new service.

Why? Because in some areas, the grass stops growing in winter ❄️

Snow services weren’t enough to keep crews busy. So we created an entirely new brand and revenue stream. Our average location revenue in Q4 went up by over 36%

This is what I call Cure #5 for offseason revenue problems:

👉 Start a new website, new service, new brand.

But here’s the truth:

It’s the last resort.

In my new book, The Offseason: Why Home Services Are a Terrible Business, I walk through four better, faster solutions before you go this route.

🔥 I lay out the full strategy so you can copy it and keep your business profitable year-round.

📚 Launching June 1 on Amazon & Audible

🎥 12-Hour Livestream: June 2 @ 9AM EST

Let’s kill the offseason slump — together.

— Mike