IF You Are Running Facebook Ads...

If you are running Facebook Ads, make sure to do these two things.

Not doing these makes your efforts a waste.

1.) Install a Facebook Pixel. A piece of code. Place it on your "Thank You" page that appears after someone submits the estimate request form. This allows you to track how many actual leads come through. The pixel also gives data back to Facebook. It tells Facebook which users ended up submitting an estimate request form... and shows the ad more to those types of users.

2.) In your Facebook Ads campaign, optimize for leads. Not clicks. Not awareness. Clicks and impressions do not pay the bills. Unless you have a massive branding budget, I recommend using direct response marketing. That is where you have a call to action, like "click here," "call now," "fill out this form."

PS - if your business is struggling, I would like to help you. One-on-one coaching. For free. Apply at MikeAndes.com/turnaround

-Mike